The term is a shortened form of web log.
A blog is a website where entries are made in journal style and displayed in a reverse chronological order – newest at top.
Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A blog may combine text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although some focus on photographs, photoblog, videos (vlog) or audio (podcasting) and are part of a wider network of social media.
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This is a sample blog for students of HOST 4103, Fall 2007, created by Professor Prisca Campbell.
By the end of Week III
This is a sample blog for students of HOST 4103, Fall 2007, created by Professor Prisca Campbell.
Welcome
I will be facilitating HOST 4103 this term.
For more than 20 years, I’ve been working in the tourism sector of the Hospitality and Tourism Industry. I began in operations, coordinating group tours, but quickly moved into marketing – brochures, flyers, face-to-face presentations, newsletters, direct marketing campaigns, and eventually e-commerce. (Before I entered the travel industry I spent about 15 years in radio and television. My undergraduate degree is a BAA from Ryerson in Radio and Television Arts.)
In addition to teaching HOST 4103, I am Marketing Manager for Quark Expeditions, a polar adventure specialist – http://www.quarkexpeditions.com/. Our product is delivered on passenger ships in the Arctic and Antarctic, and our guests come from around the world, which means that our brick and mortar facilities can be located anywhere. The head office is in Darien, Connecticut. The marketing office is in Toronto. The hotel department is in Austria.
Working in cooperation with colleagues on ships, in offices thousands of miles away, and in the desk next to mine, has compelled me to learn to work effectively in teams that communicate asynchronously (not in real time) by e-mail, and message boards.
Quark Expedition’s channels of communications include e-pushes, direct marketing campaigns, e and print newsletters, brochures and the website.
In addition to continuing real world experience, I bring a Master of Distance Education to the business of teaching HOST 4103. Every e-marketer should be following trends in e-learning. Research is being done on user satisfaction, motivation and design and communication techniques that will make e-pushes, e-newsletters and websites persuasive tools.
For more than 20 years, I’ve been working in the tourism sector of the Hospitality and Tourism Industry. I began in operations, coordinating group tours, but quickly moved into marketing – brochures, flyers, face-to-face presentations, newsletters, direct marketing campaigns, and eventually e-commerce. (Before I entered the travel industry I spent about 15 years in radio and television. My undergraduate degree is a BAA from Ryerson in Radio and Television Arts.)
In addition to teaching HOST 4103, I am Marketing Manager for Quark Expeditions, a polar adventure specialist – http://www.quarkexpeditions.com/. Our product is delivered on passenger ships in the Arctic and Antarctic, and our guests come from around the world, which means that our brick and mortar facilities can be located anywhere. The head office is in Darien, Connecticut. The marketing office is in Toronto. The hotel department is in Austria.
Working in cooperation with colleagues on ships, in offices thousands of miles away, and in the desk next to mine, has compelled me to learn to work effectively in teams that communicate asynchronously (not in real time) by e-mail, and message boards.
Quark Expedition’s channels of communications include e-pushes, direct marketing campaigns, e and print newsletters, brochures and the website.
In addition to continuing real world experience, I bring a Master of Distance Education to the business of teaching HOST 4103. Every e-marketer should be following trends in e-learning. Research is being done on user satisfaction, motivation and design and communication techniques that will make e-pushes, e-newsletters and websites persuasive tools.
Deception Island, Antarctica
Reading List
- Canadian E-Marketing: A Strategic Approach
- Hospitality Information Systems and E-commerce
- Successful Web Marketing for the Tourism and Leisure Sectors
- Textbook: E-commerce and Information Technology in Hospitality and Tourism
Blog Archive
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2007
(13)
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September
(13)
- Andy and Anna's Cuban E-xperience
- Just for Fun: The Challenge of Communicating in En...
- I uploaded this sample video from Microsoft to hel...
- 5 characteristics of the Internet
- Glossary of E-Marketing Terms
- Human versus Machine: The Technology Dilemma
- The Challenges of Blogging
- Participate in an online survey
- Special Guest: Phil Algar
- Questions
- Tourism Blogs
- Blog Marketing
- What is a blog?
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September
(13)
1 comment:
Summing up...
I hope you have found blogging an interesting start to HOST 4103. At this conclusion of Week 1 you should be able to:
Define the word blog.
Explain why credibility is important and how to build credibility on your blog.
Discuss how a blog can be used in e-marketing for tourism.
Identify pitfalls of blogging.
Demonstrate an understanding of the terms “sticky”, thread, asynchronous, emoticon, and “below the fold.”
Understand the difference between a blog and a bulletin board.
Yes, blogging will be on the mid-term exam!
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